Privacy Policy
Last Updated: January 2026
Challenge Automotive Ltd ("we," "us," "our," or "Company") operates challengeautomotiveltd.co.uk (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, which focuses on football betting site reviews and affiliate recommendations.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide through contact forms or newsletter subscriptions.
- Technical Information: IP address, browser type, operating system, referral source, and pages visited.
- Cookies: Small data files stored on your device to remember preferences and track behaviour.
- Usage Data: Information about how you interact with our Website, including clicks, time spent on pages, and searches.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring to understand user behaviour and Website traffic.
- Affiliate tracking to attribute referrals to partner casinos and betting sites.
- Website improvement and personalisation of content and user experience.
- Responding to your inquiries and customer support requests.
- Sending promotional emails and newsletters (where you have opted in).
- Complying with legal obligations and preventing fraud.
Cookie Policy
Our Website uses cookies to enhance your experience:
- Essential Cookies: Required for Website functionality.
- Analytics Cookies: Track user behaviour and Website performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals to partner betting sites and casinos.
- Advertising Cookies: Used for targeted marketing and remarketing campaigns.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect Website functionality.
Third-Party Links
Our Website contains links to external casino and betting websites operated by third parties. We are an affiliate of these services and earn commissions from referrals. We are not responsible for the privacy practices, terms, or content of third-party websites. We strongly encourage you to review their individual privacy policies before providing personal information or placing bets. Your use of third-party sites is at your own risk and subject to their terms and conditions.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal exceptions).
- Right to Restrict Processing: Limit how your data is used.
- Right to Data Portability: Receive your data in a structured format.
- Right to Object: Opt out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Typically:
- Contact information is retained until you unsubscribe or request deletion.
- Analytics data is retained for up to 26 months.
- Affiliate tracking data is retained for up to 90 days.
- Legal and compliance records are retained for up to 7 years.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
Challenge Automotive Ltd
Email: [email protected]
Website: challengeautomotiveltd.co.uk
We will respond to your request within 30 days as required by UK GDPR regulations.
This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify you of material changes by posting the updated policy on this page.